General Terms and Conditions

Date: 19 July 2026
Version: AGB-2026-07-19
Provider: Christian Salat, trading under the business name prokodo

The provider and contracting party is:
Christian Salat
trading under the business name prokodo
Fritz-Erler-Straße 24b
81737 Munich
Germany

Email: info@prokodo.com
Telephone: +49 (0) 89 244 119 790
VAT identification number: DE345200489

Hereinafter referred to as “prokodo” or the “Provider”.

1. “prokodo” is the business name of the sole trader Christian Salat and is not a separate legal entity.
2. These General Terms and Conditions apply to contracts for paid digital website analyses, in particular the “Website Potential Analysis” / “Paid Website Audit”.
3. These General Terms and Conditions apply both to consumers within the meaning of § 13 BGB and to entrepreneurs within the meaning of § 14 BGB, insofar as the respective offer or checkout permits the corresponding order. Provisions expressly intended only for consumers or only for entrepreneurs apply exclusively to the respective customer group specified.
4. Deviating, conflicting or supplementary general terms and conditions of the customer shall not become part of the contract unless prokodo expressly agrees to their application in text form.
5. Individual agreements, specific service descriptions in the checkout or separate offers shall take precedence over these General Terms and Conditions to the extent that they expressly deviate from them.

1. The paid Website Potential Analysis may be ordered by consumers within the meaning of § 13 BGB and by entrepreneurs within the meaning of § 14 BGB, insofar as the checkout permits the respective order.
2. Before beginning the payment process, the customer must state whether they are ordering as a consumer or as an entrepreneur.
3. If the customer selects an order as an entrepreneur, they confirm that the order is placed in the course of their commercial or independent professional activity.
4. Consumers are shown the total price payable including statutory VAT. Entrepreneurs may be shown the net price plus the VAT applicable in each case. The total amount displayed in the checkout before the paid order is submitted is decisive.
5. The buyer declaration made by the customer does not affect mandatory statutory consumer rights if, based on the actual circumstances, the customer acts as a consumer.

1. The subject matter of the contract is a one-off digital Website Potential Analysis for a website, domain or URL specified by the customer.
2. prokodo creates a digital report containing analysis results generated automatically and with AI support. The report may in particular include:
   -prioritised findings,
   -summary / Decision Summary,
   -recommendations for action,
   -Work Orders,
   -implementation prompts,
   -code, markup or configuration examples,
   -acceptance criteria,
   -verification guidance,
   -roadmap or backlog items,
   -export or copy functions, insofar as included in the specific package.
3. The report serves as a decision-making and implementation aid. It is not an expert opinion guaranteeing success, legal advice, tax advice, a complete technical due diligence review, a penetration test, a certified accessibility audit or an agency service involving detailed manual implementation.
4. The analysis reflects the technically retrievable state of the specified website at the time of the analysis.

1. Unless expressly stated otherwise in the checkout, the Basic Website Potential Analysis includes:
   -a digital Basic Website Audit for one specified website, domain or URL,
   -an in-depth analysis of up to 15 selected pages that can be technically discovered and retrieved, together with supplementary site-wide checks of additional technically discoverable URLs where provided for by the respective analysis method and technically possible; an individual full review of every recorded URL is not owed,
   -a technical, SEO, performance, accessibility, content, UX and conversion-oriented potential analysis,
   -prioritised findings,
   -report summary / Decision Summary,
   -P1/P2 Work Orders where corresponding findings exist,
   -implementation prompts,
   -code, markup or configuration examples where useful and safe,
   -acceptance criteria and verification steps,
   -online access to the report for 12 months from provision.
2. prokodo may use external services and technical analysis tools, in particular crawling, HTML evaluation, proprietary rules, PageSpeed/Lighthouse/PSI data, AI models and comparable analysis methods.
3. The scope, content, weighting and level of detail of the report may vary depending on the website, technical retrievability, available data and package scope.
4. The analysis is based on the technically discoverable and publicly accessible content of the specified website. The specific scope may in particular be influenced by the structure and size of the website, technical access restrictions, external interfaces, time and package limits and the availability of third-party services.
5. A report may also be contractually compliant and eligible for payment if individual pages, content, metrics or analysis areas could not be processed technically or in full, provided that the report as a whole contains the essential analysis results and recommendations for action within the booked product scope in a usable form. There is no entitlement to the analysis of every individual URL or to the complete detection of all errors and potential.

1. Unless expressly agreed separately, the following are not owed:
   -ongoing support,
   -a personal consultation call,
   -manual implementation of recommendations,
   -re-analysis,
   -ongoing monitoring,
   -permanent archiving,
   -a complete SEO audit,
   -a complete performance audit,
   -a complete accessibility audit,
   -a complete security audit,
   -a complete data protection or legal review,
   -a complete code review,
   -review of the legal notice, privacy policy, cookie banner, General Terms and Conditions, competition law or sector-specific obligations,
   -a guarantee of success for rankings, Core Web Vitals, conversion rate, traffic, revenue or accessibility compliance,
   -project management, agency or development services,
   -unlimited access to the report,
   -provision of future functions.
2. prokodo does not guarantee that all subpages, errors, potential, technical characteristics or legal risks of a website will be identified.
3. prokodo does not guarantee that recommendations will be suitable without adaptation for every CMS, framework, hosting setup, plugin, theme or technical project environment.
4. At the time of analysis, the specified website must be publicly accessible via HTTPS and without credentials, login, CAPTCHA, IP allowlisting, cloud protection or comparable technical access restrictions. Content that is unavailable, protected, blocked, loaded exclusively dynamically, personalised, regionally different, restricted by bot protection or blocked by robots.txt or other technical measures may be analysed incompletely or not at all.
5. Code examples, prompts and implementation guidance are generic aids and must be professionally reviewed, adapted and tested before production use.
6. The report is not a guarantee of particular Google rankings, visibility, traffic, conversion, revenue growth, Core Web Vitals scores, accessibility compliance or other commercial outcomes.

1. The presentation of the paid Website Potential Analysis on prokodo’s website does not yet constitute a legally binding offer, but an invitation to the customer to submit an order.
2. The customer first enters the information required for the analysis, in particular the website or domain to be analysed, the buyer type and, where applicable, further contact or company information.
3. By selecting the “Continue to secure payment” button, the customer agrees to the incorporated General Terms and Conditions and is redirected to the hosted Stripe Checkout. The contract is not concluded merely as a result of this redirection.
4. Immediately before the order is submitted, the customer is shown in the checkout, in particular, the booked product, the total price payable, the applicable VAT, the payment method and other material contractual information.
5. By selecting the final button in the Stripe Checkout that clearly indicates the payment obligation, the customer submits a binding offer to conclude the contract.
6. The contract between the customer and prokodo is concluded when:
   a. the customer has successfully completed the Stripe Checkout; and
   b. the payment has been successfully authorised by Stripe.
7. If the payment cannot be authorised or the Stripe Checkout cannot be completed successfully, no contract is concluded and the analysis is not started.
8. After conclusion of the contract and before the analysis begins, prokodo sends the customer a contract confirmation on a durable medium to the email address provided. For consumer orders, the contract confirmation includes in particular the General Terms and Conditions applicable at the time of conclusion of the contract, the withdrawal policy including the model withdrawal form, and confirmation of the declaration given regarding the early start of performance and the acknowledgement of the loss of the right of withdrawal.
9. The contract for the Website Potential Analysis is concluded exclusively between the customer and Christian Salat, trading under the business name prokodo. Stripe is not the provider of the Website Potential Analysis.
10. prokodo may reject an order before conclusion of the contract if the specified website cannot be analysed, is obviously being used unlawfully or abusively, presents a significant security risk, the required technical access is not possible or the customer has provided inaccurate information. If such circumstances become known only after conclusion of the contract, prokodo may suspend or terminate the analysis insofar as this is necessary and reasonable for the customer. If no contractually compliant deliverable report is created, no final charge is made and any existing payment authorisation is released.

1. The analysis begins after successful completion of the Stripe Checkout and confirmed payment authorisation. In the case of consumers, the analysis begins before expiry of the withdrawal period only if the consumer has given the required express consent and acknowledgement.
2. The analysis takes into account the technically and publicly accessible state of the website specified by the customer at the time of the analysis.
3. Following successful creation, the report is stored in final form, personal report access is set up and the personal report link is sent to the email address provided by the customer when ordering.
4. Performance is fully completed and the report is deemed to have been provided as soon as:
   a. a contractually compliant deliverable report has been created in final form;
   b. personal report access has been set up; and
   c. the personal report link has been sent to the email address provided by the customer.
5. A contractually compliant deliverable report within the meaning of § 4(5) may also be fully provided even if individual pages, content, metrics or analysis areas could not be evaluated technically or in full.
6. The customer must provide a complete and reachable email address and must also check their spam or junk folder. If the customer has provided an incorrect or unreachable email address, they must contact prokodo, stating their order number and the analysed website.
7. Temporary technical problems with email delivery do not affect the customer’s right to have the report link resent. If the message cannot be sent for reasons attributable to prokodo, prokodo will complete the provision without undue delay.
8. Creation is generally automated and may take several minutes or longer depending on the scope of the analysis, technical retrievability, workload and availability of external services. A specific completion time is owed only if expressly agreed.
9. If no contractually compliant deliverable report can be created, the payment amount will not be finally collected. Any existing authorisation will be cancelled or released. If, in an exceptional technical case, a charge has already been made, the amount will be refunded insofar as no owed service has been provided.

1. Personal online access to the report is available for twelve months from provision in accordance with § 7(4).
2. During this period, the customer may open, print, internally store and copy the report and use it as a working basis in accordance with the rights of use granted.
3. After expiry of the twelve months, online access will be deactivated. Deactivation of access does not necessarily result in immediate deletion of the report record. Report content may subsequently be deleted or anonymised insofar as no statutory obligations or legitimate retention grounds prevent this.
4. The customer is responsible for saving the report within the access period.
5. Invoices, payment information and tax-relevant data may be stored independently of report data in accordance with statutory retention obligations.
6. A new analysis, update, ongoing monitoring or permanent archiving is not included in the one-off payment.

1. The prices displayed in the checkout immediately before the order is submitted apply.
2. The Basic Website Potential Analysis is currently offered at a price of EUR 299.00 plus statutory VAT. If the German VAT rate of 19% applies, the total price is EUR 355.81 including VAT. Where different tax treatment applies, the total amount displayed in the Stripe Checkout is decisive.
3. Payment is currently made by card via Stripe Checkout. Other payment methods are available only if expressly offered in the checkout.
4. After successful completion of the Stripe Checkout, the payment amount is initially authorised or reserved. At this point, no final collection by prokodo takes place.
5. The final charge is made only after a contractually compliant deliverable report has been created in final form and personal report access has been set up. This also applies to a contractually compliant deliverable report within the meaning of § 4(5).
6. Depending on the bank or payment service provider, the authorisation may be displayed as a pending amount, reservation or pending payment.
7. If no contractually compliant deliverable report can be created, the amount will not be finally collected. Any existing payment authorisation will be released or will expire in accordance with the terms of the card-issuing bank or payment service provider.
8. If, in an exceptional technical case, a final charge is made even though no contractually compliant deliverable report was created, the amount charged will be refunded.
9. The actual card and payment data are generally processed by Stripe. prokodo processes the payment and transaction information required for the order, payment status, fraud prevention, tax calculation, invoicing, refunds, dispute handling and performance of the service.
10. Invoices are generated electronically after successful final charging and are provided by email or through an electronic invoice link.
11. The customer must provide accurate billing and tax information. For entrepreneurs within the European Union, the reverse-charge procedure may apply if a valid VAT identification number is provided and the statutory requirements are met.

1. The customer may submit only websites, domains or URLs for analysis where the customer is authorised to have them analysed or where the analysis is legally permissible.
2. The customer may not submit URLs where the analysis would infringe third-party rights, circumvent security measures, violate laws, promote unlawful content or be abusive.
3. The submitted website must be publicly accessible without credentials, login, CAPTCHA, IP allowlisting, cloud protection or comparable access restrictions. The customer may not provide prokodo with credentials for protected or internal areas unless this has been expressly agreed separately.
4. Websites or areas containing special categories of personal data within the meaning of Art. 9 GDPR, children’s data or extensive patient, applicant, employee or comparably sensitive data may be submitted for analysis only after prior consultation with prokodo.
5. The customer must provide accurate contact, billing, company and payment information.
6. The customer is responsible for the professional and technical review and implementation of the recommendations.
7. Report links, tokens and access credentials must be treated as confidential. The customer is responsible for access obtained through links shared by the customer.
8. The customer may share the report internally and with commissioned developers, agencies, advisers or other service providers insofar as this is necessary to implement the recommendations.
9. Without prokodo’s express consent, the customer may not publish the report publicly, resell it, offer it as their own white-label product, use it to build a competing product or evaluate it automatically on a mass scale.
10. The service may not be used for scraping protected systems, preparing attacks, circumventing security measures, unlawful competitive monitoring or other abusive purposes.

1. The analysis and creation of the report are carried out wholly or partly automatically using rule-based analysis methods and AI-supported systems. An individual manual review of every report by a prokodo employee is not owed unless expressly agreed separately.
2. AI-generated content is produced in accordance with technical rules, plausibility requirements and guardrails. Nevertheless, errors, inaccuracies, incomplete conclusions or unsuitable recommendations may occur.
3. The report is a decision-making and implementation aid, not binding individual professional advice.
4. Code examples, prompts and implementation guidance must be reviewed, adapted and tested before production implementation.
5. prokodo endeavours to ensure evidence-based content, plausibility and safe wording, but does not guarantee that all automatically or AI-supported content is completely free of errors.

1. Statutory rights in the event of defects remain unaffected.
2. In the event of technical problems with report access, the customer may contact prokodo at https://www.prokodo.com/en/support/ or directly by email at support@prokodo.com.
3. prokodo may remedy technical provision errors, display errors or obvious access problems.
4. A defect does not exist merely because the customer, a third party, a search engine, a tool or a subsequent service provider assesses the prioritised recommendations differently.
5. The report reflects the state of the analysed website at the time of analysis. Subsequent changes to the website, search engines, browsers, APIs, standards, tools, third-party services or legal frameworks are not taken into account automatically.
6. To the extent that statutory update obligations for digital products apply to the contract, they remain unaffected. Necessary technical or security-related updates to report access will be provided to the extent required by law. This does not include a new analysis of the website, a substantive update of the analysis results or a reassessment due to subsequent changes to the website, search engines, technical standards or third-party services.

1. Entrepreneurs within the meaning of § 14 BGB do not have a statutory consumer right of withdrawal.
2. Consumers within the meaning of § 13 BGB generally have a statutory right of withdrawal in accordance with the separate withdrawal policy.
3. Since the analysis is intended to begin immediately after successful completion of the Stripe Checkout and confirmed payment authorisation, consumer orders require, before performance begins, separate express consent to the early start of performance as well as confirmation that the consumer is aware that their right of withdrawal expires upon full performance of the contract by prokodo.
4. The right of withdrawal expires upon full performance of the contractually owed service if the consumer has previously:
   a. expressly requested and consented that prokodo begin the Website Analysis before expiry of the withdrawal period; and
   b. confirmed that they are aware that their right of withdrawal expires upon full performance of the contract by prokodo.
5. Performance is fully completed as soon as a contractually compliant deliverable report has been created in final form, personal report access has been set up and the personal report link has been sent to the email address provided by the customer.
6. The consent and acknowledgement are requested separately in the checkout and recorded together with the text version used and the time of the declaration.
7. Details of the right of withdrawal, how it may be exercised and the consequences of withdrawal are set out in the separate withdrawal policy.

1. prokodo retains all rights to software, analysis methods, templates, report structure, design, text modules, methods, trademarks, workflows and other proprietary content.
2. The customer receives a simple, non-exclusive, non-transferable right to use the report created specifically for them for internal purposes and to share it with commissioned developers, agencies, advisers or service providers for implementation of the recommendations.
3. Without prokodo’s express consent, the following are not permitted:
   -public publication of the full report,
   -resale,
   -white-label use,
   -reverse engineering of the analysis methods,
   -use to build or train a competing product,
   -automated extraction or mass evaluation.
4. The customer retains all rights to their website, content, trademarks and data.
5. Insofar as the customer provides URLs, content or other data, the customer grants prokodo the rights of use and processing required for the analysis, report creation, provision and performance of the contract.

1. Information on the processing of personal data is set out in prokodo’s Privacy Policy.
2. In connection with the order and analysis, prokodo may in particular process names, email addresses, billing data, payment status, website URLs, technical website data, report data and, where applicable, publicly visible contact data on analysed pages.
3. Payment data is processed by the payment service provider used. prokodo receives only the information required for the order, payment status, invoicing and performance of the service.
4. Depending on the technical implementation, hosting providers, email service providers, payment service providers, AI providers, analysis tools, PageSpeed/Lighthouse/Google APIs or other technical service providers may be involved.
5. Online access to paid reports is generally available for twelve months. The end of online access does not automatically result in the immediate deletion of all report, contract or evidence data. Details regarding storage periods, deletion and anonymisation are set out in the Privacy Policy.
6. prokodo does not intend to specifically analyse special categories of personal data within the meaning of Art. 9 GDPR or comparably sensitive data. If such data is contained on a publicly accessible website, unintended technical collection cannot be completely excluded.
7. The customer may submit websites containing special categories of personal data, children’s data, patient data, applicant data or comparably sensitive data for analysis only after prior consultation with prokodo.
8. If, in a specific case, prokodo processes personal data on behalf of a business customer and the requirements of Art. 28 GDPR are met, prokodo will make a data processing agreement available upon request.

1. prokodo endeavours to ensure reasonable availability of report access during the access period.
2. There is no entitlement to 100% availability.
3. Maintenance, security updates, technical disruptions, hosting or network problems, third-party outages, force majeure or attacks may impair availability.
4. In the event of a lasting technical problem, prokodo will provide appropriate remedy, for example renewed provision, an alternative export or a refund, insofar as legally required.
5. The analysis may fail or be limited if the website is unavailable, defective, password-protected, secured by bot protection, technically inaccessible, regionally blocked or restricted by robots.txt or other technical measures.

1. prokodo may refuse, terminate or suspend the analysis, provision or access if there are specific indications of abuse, security risks, unlawful use, infringement of third-party rights, manipulation, excessive technical load, incorrect information or other legitimate reasons.
2. In the event of a justified suspension due to a breach attributable to the customer, there is no entitlement to a new free analysis, insofar as legally permissible.
3. In the event of technical impossibility not attributable to the customer, prokodo will offer a fair solution, in particular a new analysis, alternative export or refund, insofar as legally required.

1. The report may contain copy buttons, prompts, code examples, backlog/roadmap data or export functions.
2. This content constitutes implementation assistance and does not replace professional review.
3. The customer may use this content internally or with commissioned service providers for implementation.
4. Code examples are not production-tested for the customer’s specific project and must be reviewed and adapted before use.
5. Exports to third-party tools such as Jira, GitHub, Linear, MCP or future integrations may be subject to additional terms and privacy information.
6. Functions not expressly included in the checkout or product description are not part of the services owed.

1. prokodo may offer optional additional services in the future, for example re-checks, monitoring, subscriptions, credits, MCP integrations, Jira/GitHub exports, pull request creation or implementation support.
2. Such additional services form part of the contract only if expressly booked in the checkout, offer or contract.
3. The current one-off payment does not include future functions, automatic re-analysis or ongoing monitoring.

1. prokodo has unlimited liability in cases of intent and gross negligence, injury to life, body or health and under mandatory statutory liability provisions.
2. In cases of ordinary negligence, prokodo is liable only for breach of material contractual obligations. Material contractual obligations are obligations whose performance is necessary for the proper execution of the contract and on whose compliance the customer may regularly rely.
3. In cases of ordinary negligence, liability is limited to the foreseeable loss typical for the contract, insofar as legally permissible.
4. prokodo is not liable for losses arising because the customer or third parties implement recommendations without review, incorrectly, incompletely or improperly.
5. To the extent permitted by law, prokodo is not liable for indirect losses, loss of profit, missed rankings, loss of traffic, loss of revenue, loss of conversions, loss of data, reputational damage or consequential losses not resulting from a breach of obligation by prokodo.
6. prokodo is not liable for changes or decisions by search engines, browsers, third-party tools, APIs, hosting providers, CMS systems or other third parties outside prokodo’s sphere of responsibility.
7. The above limitations of liability also apply for the benefit of prokodo’s legal representatives, employees and agents.
8. Statutory consumer claims remain unaffected.

Christian Salat, trading under the business name prokodo, is neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.

1. The contract language is German unless another language is expressly agreed.
2. German law applies, excluding the United Nations Convention on Contracts for the International Sale of Goods.
3. In relation to consumers, this choice of law applies only insofar as it does not deprive the consumer of mandatory consumer protection provisions of the country in which the consumer has their habitual residence.
4. If the customer is a merchant, a legal entity under public law or a special fund under public law, the exclusive place of jurisdiction, insofar as legally permissible, is Munich.

1. The version of the General Terms and Conditions displayed to and accepted by the customer at the time of the order applies to the contract.
2. For the purpose of evidencing the contract, prokodo stores the version of the General Terms and Conditions applicable at the time of conclusion of the contract, the time of incorporation and the associated legal texts or an immutable, clearly reconstructable archived version. For consumer orders, the applicable withdrawal policy and the documented declaration regarding the early start of performance are additionally archived.
3. Amendments to the General Terms and Conditions do not apply retroactively to one-off purchases already concluded unless mandatory legal reasons require an adjustment.

1. If any provision of these General Terms and Conditions is or becomes invalid, the validity of the remaining provisions remains unaffected.
2. The statutory provisions shall apply in place of the invalid provision.
3. Mandatory consumer rights remain unaffected.