Successful Digital Transformation with Headless WordPress
Modernizing Exhibitor Portals and Streamlining Processes with Next.js & WordPress
The Challenge: Outdated CMS & Fragmented Digital Processes
A leading organizer of international trade fairs based in Germany faced significant challenges with outdated, manually-intensive content management systems and fragmented digital processes. Their numerous exhibitor portals lacked scalability, were challenging to maintain, and offered a suboptimal user experience. This created operational inefficiencies and negatively impacted customer satisfaction.
